About the instructor

At this point you’re probably wondering who this person is that thinks they’re qualified to give you advice on how to run your business. I’m Lauren, the face behind Color Shift. I’ve been working with brands for over four years as a brand strategist, graphic designer and web designer, and have helped them make transformations that have helped them grow. After discovering the importance of brand strategy to business, I dove in head first and immersed myself in all things strategy. I found that one; everyone needed strategy, but not everyone could afford it and two; there is a lack of information and resources for both designers and business owners on strategy. I’ve learned so much from all of my research, I can’t keep it all to myself. I need to share it! Now I may not be Marie Forleo, but I am an expert when it comes to branding and srategy, and I hope you’ll trust me to help you take your business where you want it to go!