CURRICULUM
module 01.brand reflection
A deep dive into where you’ve been, what you’ve learned and where you want to go. Your story is what will always set you apart from businesses that are doing the same thing as you, because no one has lived your life and had your experiences.
module 02.target audience and personas
Learn the difference between your target market, tarket audience, ideal client/customer and dream client/customer and personas. Though we hope everyone will want to buy what we’re selling, it’s much more effective to know the exact person we should be connecting with. The person who needs what we have to offer.
module 03.connect with your people
After we figure out who it is you want to target, we’ll work on defining the best touch points to connect with them. This is when we’ll start pivoting from analyzing to taking action and you’ll start to see a connection from where you are to where you want to be.
module 04.positioning
Learn how to position yourself in the market, who your competition is, and how to differentiate your business from theirs.
module 05.brand attributes
Now that you know your brand inside out and have hopefuly fallen in love with it, we’ll define your brand attributes.Knowing things like the best words to describe your brand, the voice of your brand, and your overall vibe is what will help you make decisions moving forward. From the style of product photography you should have to which couch you should put in your lobby.
module 06.create your brand strategy
Take everything you’ve learned and Turn all the ideas you’ve been getting through out the course into an actionable strategy plan.
bonuses:
resources page:
A list of photographers, copywriters, software, books, podcasts, etc. that you can use to build your empire.
workbook:
A printable workbook for each module where you can record all your “aha” moments and all the goodness you never want to forget.