CHALLENGE: Jenna Johnson is a permanent makeup artist specializing in eyebrows. What I loved most about working with Jenna, was her unique style and desire to advocate for women. Not only does she want them to leave her studio looking and feeling beautiful, she also wants them to be motivated to make a difference in the world. How cool is she? She needed branding that told her story, and also a website she could send her clients to for information on pricing, care instructions, frequently asked questions, etc.
SOLUTION: I wanted her brand to convey her cool, clean, modern, meaningful vibe. I went with a feminine, moody, modern vibe for the inspiration board. From there I sketched different variations of logos and landed on a minimal monogram which. The simplicity conveys the coolness and confidence of her brand and the underline emphasizes the strength and professionalism. I translated this message to the website by incorporating a lot of white space, branded photography, and made sure to include her Instagram feed as that is a huge part of her brand.
“I highly recommend Lauren. She was professional and so on task. I appreciated her style and the overall process”
