Brand Strategy Questionnaire

I’m so excited to work with you on your brand strategy! The following form is the starting point for your strategy. The more thorough and straight forward you are with me on this form, the better I’ll be able to diagnose problems and formulate an action plan to assist you in reaching your goals.

Name

First Name

Last Name

Business Name

Do you have a slogan or tagline?

How would you describe your targeted client? Are they male or female? How old are they?

Think about who you really want to target, not just your current client.

What problem can you solve for them?

What makes you memorable? What sets you apart from companies that offer the same value?

How would your targeted client describe your business?

Do you already have a brand strategy?

What goals do you have for your business?

What challenge(s) have you faced in reaching those goals?

Do you have a color scheme?

Is your brand more classic or modern?

Is your brand more playful or serious?

Is your brand more feminine or masculine?

Is your brand more economical (The Dollar Store) or luxurious (Chanel)?

Tell me about any inspiration you have for your brand, including color scheme, links to websites, images or logos you would like your logo to be inspired by:

What goal are you trying to accomplish with your brand strategy?

Are there any other thoughts or ideas you have for your brand strategy or branding?

Are there any specific memories or stories you'd like to share that are important to your brand?